Who We Are
We are experts in business development for consulting, professional services firms and technology companies.

For the past 20+ years the SAGE team has worked with industry leading firms - including Accenture, IBM Global Services, KPMG and PriceWaterhouse Coopers.

      What we do
We work with clients to achieve breakthroughs in building the marketing, selling and relationship management skills of their people.

We specialize in two areas:

1) Training consultants and "technical" professionals how to market themselves, sell work, and manage relationships. We have worked with hundreds of firms and thousands of professionals.

2) Coaching firms to develop the marketing programs, sales processes and account development methods that grow revenue.



Best Practices in Personal Marketing
for Professionals

TABLE OF CONTENTS

SECTION 2: Developing High Impact Marketing Methods

11. How To Create An Entrepreneurial Marketing Plan

a) Reasons Why Most Marketing Plans Fail
b) Benefits of Entrepreneurial Marketing Plan
c) Four Step Process To Creating A Marketing Plan & Case Study
d) Supporting a Firm-wide Marketing Plan

12. How To Create Brochures That Sell

a) The Roles Of Brochures In Business Development
b) The Types Of Brochures and Flexible Formats
c) An Eight Step Process To Create Brochures That Sell
d) How To Distribute Brochures

13. How To Use Newsletters Effectively

a) The Real Purpose Of Newsletters
b) The Downside To Using Newsletters
c) A Five Step Process To Use Newsletters Effectively

14. How To Get Press Releases Published

a) What Is A Press Release?
b) Six Step Process To Get Press Releases Published
c) Press Releases Vs. Articles

15. How To Create Advertising That Makes Money

a) Advertising Disasters
b) How Advertising Can Work For You
c) A Five Step Process To Make Advertising Work

16. How To Produce A Direct Marketing Campaign With Great Results

a) Why We're Are All Targets Of Direct Marketing
b) Why Most Direct Marketing is Doomed To Fail
c) Nine Step Process For Direct Marketing Campaigns & Case Study
d) Two-minute Drill On Writing Effective Direct Mail Letters

17. How To Conduct Seminars That Secure New Business

a) Seminar Mistakes
b) How To Design A Seminar That Sells
c) A Eight Step Process To Turn Seminars Into Business

18. How To Use Trade Shows To Reach A Target Markets

a) Answer These Questions Before You Do Anything
b) A Six Step Process To Use Trade Shows As A Marketing Asset
c) How To Follow Up On Inquiries

19. How To Create A Brand That Gets Clients In The Door

a) What Is Branding?
b) Why Branding Is Important?
c) The Downside Of Branding
d) The Nine Step Process To Create A Brand

20. Leveraging The Web To Build Your Practice

a) What The Web Will Not Do For You
b) What The Web Can Do For You
c) Terminal Mistakes For Web-Sites
d) The Four Critical Steps To Developing Web-sites
e) Increasing Your Visibility and Traffic
f) Increasing User Interaction
g) Permission-based Marketing

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