Who We Are
We are experts in business development for consulting, professional services firms and technology companies.

For the past 20+ years the SAGE team has worked with industry leading firms - including Accenture, IBM Global Services, KPMG and PriceWaterhouse Coopers.
      What we do
We work with clients to achieve breakthroughs in building the marketing, selling and relationship management skills of their people.

We specialize in two areas:

1) Training consultants and "technical" professionals how to market themselves, sell work, and manage relationships. We have worked with hundreds of firms and thousands of professionals.

2) Coaching firms to develop the marketing programs, sales processes and account development methods that grow revenue.

The 10 Commandments for the Most Successful Marketing.




Designed For: Everyone who wants to avoid costly and time-wasting marketing disasters.

Objectives:
  • To teach participants what they need to know about effectively marketing their businesses and organizations
  • To help them avoid the most common and costly mistakes others have made in marketing their firms and organizations
Program Highlights:
  • Having the right expectations of marketing
  • Marketing to the right markets
  • Effective phone solicitation
  • How the business-development process works
  • Marketing vs. Selling
  • Client retention and "recycling"
  • The marketing process: what it takes to successfully market your business or association
  • Where new business should come from
  • Investing in the right marketing tools
  • Avoiding "Me-Too" marketing
  • Marketing to existing clients/members
  • Marketing your organization internally: getting others on the marketing bandwagon
  • Conveying the right message to your market
  • Identifying and pursuing the right referral sources
Course Level: Basic to intermediate
Prerequisites/Advance Preparation: None
Method of Presentation: Lecture and discussion
Recommended Time Frame: 2 - 4 hours (can be adapted to your time frame)





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