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In
the SAGE PDI Article Below...
Heartbreakers:
The
Anatomy of a Lost Sale...
How to Avoid Losing
Your Next Major
Client Opportunity
Boost your business development
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Best
Practices in Personal Marketing - for Professionals
The comprehensive guide to building your book of business.
This book offers you a practical and proven step-by-step approach
to effectively marketing yourself. Written in
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Best
Practices in Building Your Personal Network
- for Professionals
Our
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Sales Booster
Training Program
The economical way
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Personal
Marketing Plan Tool-Kit
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Take stock of what you need to do to ensure
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the proven, productive way to sell professional
services,
from lead generating to closing and
beyond. To be a successful professional
today, you must excel at identifying
needs, proposing, and closing. You
must excel at SELLING. Or stand by
and watch while competitors land
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pricing
and get high quality referrals.
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Heartbreakers:
The Anatomy Of A Lost
Sale
By Allan Boress & Michael
Cummings
It's no secret:
Consultants, financial and technical professionals
don't know the best way to personally market themselves...
- They invest
in misguided "marketing" campaigns that don't create
pre-sold leads...
- They waste time creating
proposals for clients who don't qualify...
- They use "me-too" selling approaches
that don't separate them from their competition...
- And they
hawk "features and benefits" of their
services like a product salesperson.
In fact,
after suffering several heart wrenching and severely
demoralizing lost sales, one
of the top firms in the world hired us to do an Anatomy
of Their Lost Client Engagements. To their credit,
they asked us to find out two things:
1) The
root causes of their failures
2) And how to
re-invent their business development process to win more
sales
Through countless hours of
interviews with their clients and vendors, we discovered
16 of the most common and crippling mistakes
that their consultants and technical professional
made in business development. And in uncovering their
mistakes, we were then able to codify a set of best
practices that now serve as the foundation for our
training.
We will share
of few of these mistakes and best practices on the
next page. They are
derived from a consulting environment,
but most of the lessons (sadly) still need
to be learned by all professionals...
Click here to read the whole
article!

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And consider the value of making
a big difference in your capabilities or those
of your firm TODAY, with the help of SAGE's experts!
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